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Project story3 min read

Emdee: Health Hav-its, one capsule a day

A project story about the Health Hav-its website for Emdee Chem Marketing Corp. of Quezon City, in business since 1997, with three supplement formulas, every dose printed, and direct ordering.

  • Health
  • supplements
  • commerce
  • Philippines
Emdee website, full page
Emdee on a phone

Hover the browser to scroll the live page capture.

Project
Emdee
Type
Client website
Status
Live
Sector
Health supplements
What we built
  • A turning bottle per formula, with the label's doses to the milligram
  • A daily-habit calculator for cost per day and the next refill
  • Direct orders, marketplace links, and a partner path for clinics

Supplements are a trust purchase. Buyers want to know exactly what is inside, whether the claims are real, and where they can buy without risk. Emdee Chem Marketing Corporation has made and marketed wellness and household products from Quezon City since 1997, and Health Hav-its is its supplement line: three formulas, each built around one studied extract.

The website had to sell three products clearly while staying inside careful language: these are food supplements with no approved therapeutic claims, and the site says so wherever it matters.

The product problem

A supplement brand's site carries more responsibility than most stores:

  • three formulas for different needs, Illumyl for skin, Proteolife+ for joints and skin, and Lidoxx for intimacy, each easy to tell apart;
  • ingredients and doses that buyers can verify for themselves;
  • figures from product literature shown with their source, never as promises;
  • orders that may come direct, from marketplaces, or through pharmacies and clinics.

Twist open your daily habit

The hero is a bottle you can turn. Visitors pick a formula to swap bottles, tap the bottle to pop a capsule, and watch the headline change with it, from glow to stride to spark. Price, capsule count, and an "Add to bag" action sit right under the bottle, so the first screen is already a store.

Three formulas, one habit

As the reader scrolls, each bottle turns so its label can be read, beside a per-capsule table of ingredients and doses, the daily directions, and the price. Certifications appear only where they apply, such as Halal and Kosher for Lidoxx.

Open one up

A dedicated section lists the numbers printed on each label to the milligram, with the line "Nothing hidden in a proprietary blend", followed by what else is in every capsule and the allergens it is free from.

One capsule a day: here is the math

A small calculator answers the practical question: pick a formula and see how long a bottle lasts, what it costs per day, and roughly when to refill. A sixty-day bottle becomes a daily figure people can weigh against their week.

Proof you can check

Two films from medical events feature Proteolife+ and Lidoxx. Figures from the product literature appear with an asterisk, their source, and the reminder that these are food supplements with no approved therapeutic claims. The precaution is repeated in Filipino as well as English.

Where to buy, and for partners

Orders can be placed on the site, where the team confirms payment and delivery by phone or email, or through TikTok Shop, Shopee, and Lazada, each opening that store's own checkout. A separate path serves doctors, clinics, pharmacies, and resellers, with product sheets and partnership requests.

What the work reinforced

  1. Print the label on the page. Doses to the milligram do more for trust than adjectives.
  2. Cite every figure. A number with its source and a disclaimer is honest; a number alone is a claim.
  3. Meet buyers where they already shop. Direct ordering and marketplace links can live side by side.

Continuing work

The Health Hav-its site is live for Emdee, and this story will be updated as the line and its channels grow. If you sell a regulated product, write the disclaimers with the design, not after it.

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